[vc_row][vc_column width=”1/1″][vc_column_text]Data analytics and algorithms are the keys to success in the media industry, states Lutz Finger, director at LinkedIn and authority on the subjects of social media and text analytics.[/vc_column_text][vc_video link=”http://youtu.be/mzWBXUc1QWo”][vc_column_text]The media landscape has evolved significantly over the years. In the past, content creation was left to a select few journalists and editors. However, in today’s digital era, anyone is capable of offering their opinion regardless of their qualifications.
While the objective of media has always been to distribute meaningful content through all mediums, the method they use to reach and distribute content has changed significantly. Digital media has allowed for the creation of many new business models ready to be launched including content curation, content targeting and personalized content, to name a few strategies.
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