The book “Ask Measure Learn” is a comprehensive guide on understanding big data and social media analytics benefits managers and data scientists alike. The framework by Lutz Finger and Soumitra Dutta will transform your business.

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Learn about the Myth in Social Media and why attention does not equal intent.


  • Marshall Kirkpatrick talks about Media Data

    Marshall Kirkpatrick, CEO and Founder from Little Bird, in a conversation with with Lutz Finger Author of "Ask Measure Learn". The media Industry can do great things with data. Marshall Kirkpatrick (@marshallk) Founder of Little Bird explains – in this video – other ways the media industry can utilize content data beyond curation. He had built [...]

  • Bjoern Ognibeni about Content Curation

    Bjoern Ognibeni (@ognibeni), Cofounder of BuzzRank, in an interview with Lutz Finger, author from Ask Measure Learn. Algorithm are the cross-section between data and content curation. Many successful startups have grown in this space, including BuzzRank and Big players like LinkedIn, Facebook and Twitter created their own stand-alone algorithms to supply their audience with relevant content. (To [...]

  • Gilad Lotan and the Age of Algorithm

    Gilad Lotan (@gilgul) from the startup incubator, BetaWorks explains in a discussion with Lutz Finger, why algorithms could be a danger to all of us. The #occupywallstreethashtag did not trend on twitter but Kim Kardashian’s wedding did. Why? Definitely not because the movement was of less importance in comparison to the wedding. The algorithm was designed [...]

  • Virality versus Contagiousness

    The term virality, is derived from the word viral. In the context of digital media this involves the spreading of information and opinion.  Virality was coined with the onset of social media and implies that information across social media platforms can spread like an epidemic.  When a piece of information is passed to more than [...]

  • Social Media Bots

    Social media bots are a form of artificial intelligence that simulates human behavior in order to interact with the world, the same way an actual human would online. Social bots are capable of maintaining a digital footprint, stay up to date with current events and even share personal information about themselves. How easy one can [...]

  • Media industry is alive

    Data analytics and algorithms are the key to success in the media industry states Lutz Finger, a director at LinkedIn and an authority on the subjects of social media and text analytics. Media landscape has evolved significantly over the years. In the past, content creation was left to a selected few journalists and editors. However, [...]

  • Content Curation

    Content curation is one way of dealing with today's media overflow. Out of millions of articles available on the internet, it allows people and companies to get the one that is most relevant to them. But how does automated content curation works? Ideally the algorithm knows what you read? But what if such information is [...]

  • Keynote Predictive Analytics 2014


    YES… that is the kind of feedback I like. Following my latest keynote at PREDICTIVE ANALYTICS in S.F.: Your evaluation score was 4.4 out of 5. That is very high and in the top 3 of all presenters. There were a lot of attendees that like your session the most. For all the one, who […]

  • Data Demystified


    “Data Demystified” is the best way to describe this year’s Strata Conference. The data conference STRATA has grown substantially: more visitors, more talks, more vendors at the exhibitions, and more space. But most importantly the topics displayed have matured. Data is not only becoming easier, the science of data itself has become demystified. It is no longer […]