Ask, Measure, Learn
Using social media, behavior, and other signals to actually learn something useful. Co-authored with Soumitra Dutta; published by O'Reilly.
Authors: Lutz Finger and Soumitra Dutta (then Dean of
Cornell's SC Johnson College of Business).
Publisher: O'Reilly Media.
Published: February 4, 2014.
ISBN: 978-1449336752.
Pages: 188.
What's in it
- How to frame a measurable question from a fuzzy business goal.
- Designing the right metrics, outcome vs. output.
- Reading social and behavioral data without fooling yourself.
- The feedback loop: ask → measure → learn → ship.
- Case studies from LinkedIn, consumer brands, and beyond.