Turning AI From Hype Into Products That Matter
I help leaders move beyond AI headlines and build real products, workflows, and data moats. I write the Forbes column on AI, teach Cornell's AI certificate for hundreds of operators, and host a live keynote series with the people shaping how AI is implemented. With two founder exits and experience at Google, LinkedIn, and Snap, I focus on where AI becomes operational: workflows, Generative Engine Optimization, e-commerce, healthcare, education, and the data advantages behind them.
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The Missing Moat In AI: Your Eval Data
AI’s next moat is eval data: the answer key for agents. I propose a thin client on Claude to make eval data first-class and help workflows self-correct.
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DNA Is Becoming Programmable. Curing Cancer With AI.
How a startup is curing cancer with AI: Earli writes DNA like text, but the real moat isn't the model. It's the proprietary data and human-guided learning loop.
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If Your Name Isn't Western, AI Could Cost You The Promotion.
Companies use AI to track contribution and decide promotions. This experiment found it hears easy names 5x more often. Your name could quietly cost you the job.
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Three Mistakes Brands Make In The Age Of AI-Driven E-Commerce
AI is rewriting e-commerce around the shopper. The three costly mistakes brands make with GEO, chatbots and search, and the data-driven fix for each.
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The State Of E-Commerce: Every Layer Of Discovery Changed At Once
The State Of E-Commerce: Every Layer Of Discovery Changed At Once r2decide, the company I started, is now part of Zoovu. Here is the bigger picture behind that news.
- 🎤 Be a guest on the Keynote. The live series on what's actually working in AI.
- 🛠 Three-hour AI Agent workshops. Personal-productivity or production-grade. Hosted by eCornell.
- 🎓 The Cornell certificate. Five courses on designing and building AI solutions.
- 💬 Q&A. Common questions, answered from my Forbes column and writing.
- 🧪 Portfolio. The AI use cases I've actually built.
- 📘 Ask, Measure, Learn. The book on using data to learn.
- ✉️ hello@lutzfinger.com