Category Archives: Quotes


Tom Anderson (@TomHCAnderson) describes in his post “Leveraging Social Media with Text Analytics” what the primary ways are for leveraging social media for your clients.

A) Be selective – prioritize all of the unstructured data sources rather than trying to “boil the ocean.”
B) Text analytics are not the end-all – Sentiment analysis is not sufficient, as the bulk of social conversations convey a spectrum of emotions.
C) There is no one tool out there for every situation. The needs differ tremendously by both data source as well as use case.


[vc_row][vc_column width=”3/4″][vc_single_image image=”1338″ border_color=”grey” img_link_target=”_self” img_size=”large”][/vc_column][vc_column width=”1/4″][vc_column_text]”We are the 99%” is a political slogan widely used by the Occupy movement.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]But this might as well hold true for the world of social media. As Jakob Nielsen (@jakob_usability) pointed out:

In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all of the action. “90-9-1” Rule for Participation Inequality

That means that any social media analytics company has to be careful about what they measure. Are they measuring the real consumers? There is a good chance that they aren’t.[/vc_column_text][/vc_column][/vc_row]