Social and mobile measurement and insights are about to bring marketing measurements to a new high. The following examples are given by Alex Cocotas and Henry Blodget (@hblodget) in a Business Insider presentation:
- Rent the Runway has 200% higher conversions from referrals from fashion magazines then from paid searches.
- ShoeDazzle says Facebook connected users that are 50% more likely to make monthly repeat purchases
- Friends referred by friends at One Kings Lane have 2x lifetime value of customers from other channels
- When a Facebook user clicks on a Ticketmaster purchase shared by a friend, it is worth between 6 and 8 $ in new ticket sales
See the full presentation: rise of social commerce