Social and mobile measurement and insights are about to bring marketing measurements to a new high. The following examples are given by Alex Cocotas and Henry Blodget (@hblodget) in a Business Insider presentation:

  • Rent the Runway has 200% higher conversions from referrals from fashion magazines then from paid searches.
  • ShoeDazzle says Facebook connected users that are 50% more likely to make monthly repeat purchases
  • Friends referred by friends at One Kings Lane have 2x lifetime value of customers from other channels
  • When a Facebook user clicks on a Ticketmaster purchase shared by a friend, it is worth between 6 and 8 $ in new ticket sales

See the full presentation: rise of social commerce

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