In today’s media world where everyone can publish, CONTENT is KING. Coke has set up a great guideline in what it sees as ‘good content’. It sees itself not only as a brand anymore, but as a “media actor.” It creates LIQUID and LINKED Content. In that form of content, data will become the new soil and data whisperers will become the new messiahs.
Watch this and it will be clear that it is not about LISTENING to social media that is important… It is way more than that.
Their video mentions the following CASES:
- Twelp Force
LEVERAGING EXISTING BEHAVIORS
- IKEA done on Facebook
- GOLF GT Iphone app