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“The book helps to leverage  untapped opportunity to drive business value.”

– Björn Lasse Herrmann, CEO of Compass

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“This book helps with great examples to go from pure data to actionable Insights.”

– Björn Ognibeni, CEO, Buzzrank

“An excellent guide on how to use big data to create true business value.”

– Annet Aris, Professor INSEAD

“Business leaders need insights and this book shows how to get there.”

– Loic le Meur – CEO, le Web Conferences

“Key pointers to understanding the big data challenge.”

– Tim Weber, SVP, Edelman